BRANDING AND VISUAL IDENTITY FOR A FAMILY OF INNOVATION PIONEERS in CA AND CO

From 2018-2020, Scientific Applications & Research Associates (SARA), Inc., embarked on a transformative journey to redefine its brand identity and enhance the physical environments at its Colorado and Cypress offices. Recognizing the importance of capturing the organization's essence, SARA enlisted the expertise of Wollner. The rebranding initiative was comprehensive, encompassing a new logo, an updated website, and a refresh of stationary and presentations. Our creative vision extended beyond the digital realm to include a captivating photoshoot at both the Colorado and Cypress offices, showcasing the company's dynamic work culture and cutting-edge facilities.

The rebranding efforts were not confined to the virtual and print domains alone; we seamlessly transitioned into shaping the physical spaces at both locations. Collaborating with a diverse team, Wollner curated an innovative interior design concept that mirrored SARA's commitment to creativity, innovation, and flexibility. The incorporation of thoughtful signage further reinforced the brand's identity within the office spaces. The culmination of these efforts resulted in an award-winning solution that not only attracted the attention of potential clients but also resonated with the SARA team. The project underscored the significance of collaboration and creativity in achieving a holistic transformation that celebrated SARA's rich history while positioning it for future success.