COMPLICATED BRANDING

WollnerStudios had the distinct privilege of collaborating with HBT Labs, a pioneering force in the complex field of High Barrier Therapeutics. Through a meticulous brand strategy, we endeavored to position HBT Labs as a standout entity in the medical industry, catering to a diverse audience while embracing the intricacies of their work. Central to this strategy was the creation of a compelling tagline: "It's Complicated." This tagline not only reflects the nuanced nature of their pharmaceutical challenges but also embodies the brand's ability to navigate complexity with innovation and expertise. Our redesign of the logo, featuring vibrant colors inspired by the diverse hues found within their lab environment, symbolizes the company's commitment to diversity and evolution. The bird icon incorporated into the logo represents freedom and transcendence, aligning with HBT Labs' mission to deliver affordable treatments and provide inspiration in their field. From merchandise like mugs and t-shirts to a visually striking website and comprehensive signage solutions, our work with HBT Labs aimed to elevate their brand presence across all touchpoints, ensuring a cohesive and impactful brand identity that resonates with their target audience.